Bismillah.
I was praying to Allah to help me with my business.
Until today, I haven’t spent a single dollar on paid ads.
People ask me why.
Because I chose to spend that budget on charity.
10% of every transaction on
kijir.com goes to charity.
Allah says in Surah Al-Baqarah (2:261):
“The example of those who spend their wealth in the way of Allah
is like a grain that grows 7 ears,
each ear bearing a 100 grains.
And Allah multiplies for whom He wills.”
I wanted to apply this ayah as a business strategy, not just recite it.
Yes, I know,
In 2026, making money through ads is common.
Everyone will disagree with me.
But I keep asking myself one question:
If Prophet Muhammad ﷺ were alive today,
running a business in 2026,
Would he spend on paid ads,
or would he spend on charity?
That question keeps me aligned.
That question keeps me calm.
What do you think?
I’m genuinely curious,
share your thoughts in the comments.